- Changing workforce dynamics and increased transparency have shifted the power from employers to job seekers, stiffening the competition for talent.
- Candidate expectations match high consumer expectations and affect the employer brand, the consumer brand, and overall organizational reputation. Delivering a positive candidate experience (CX2) is no longer optional.
Our Advice
Critical Insight
- Think about your candidates as consumers. Truly understanding their needs will attract great talent and build positive brand perceptions.
- The CX2 starts sooner than you think. It encompasses all candidate interactions with an organization and begins before the formal application process.
- Don’t try to emulate competitors. By differentiating your CX2, you build a competitive advantage.
Impact and Result
- Design a candidate-centric talent acquisition process that addresses candidate feedback from both unsuccessful and successful candidates.
- Use design-thinking principles to focus your redesign on moments that matter to candidates to reduce unnecessary work or ad-hoc initiatives that don’t matter to candidates.
Member Testimonials
After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this blueprint and what our clients have to say.
9.6/10
Overall Impact
$17,565
Average $ Saved
8
Average Days Saved
Client
Experience
Impact
$ Saved
Days Saved
Greenheck Group
Guided Implementation
10/10
$32,499
5
Academic Partnerships
Guided Implementation
10/10
$12,399
9
Cascades, Centre des Technologies
Guided Implementation
8/10
N/A
N/A
Aipso
Guided Implementation
10/10
N/A
N/A
City Of Bakersfield
Guided Implementation
10/10
$7,799
9
City Of Bakersfield
Guided Implementation
10/10
$6,499
14
Workshop: Recruit IT Talent
Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.
Module 1: Establish Your Current Process and Set Redesign Goals
The Purpose
- Assess the organization’s current state for CX2.
- Set baseline metrics for comparison with new initiatives.
- Establish goals to strengthen the CX2.
Key Benefits Achieved
- Gained understanding of where the organization is currently.
- Established where the organization would like to be and goals to achieve the new state.
Activities
Outputs
Review process map of current candidate lifecycle.
- Process map
Analyze qualitative and quantitative data gathered.
- CX2 data analyzed
Set organizational objectives and project goals.
Set metrics to measure progress on high-level goals.
- Candidate Experience Project Charter
Module 2: Use Design Thinking to Assess the Candidate Experience
The Purpose
- Apply design thinking methods to identify pain points in your candidate lifecycle.
- Assess the competition and analyze results.
- Empathize with candidates and their journey.
Key Benefits Achieved
- Segments with pain points have been identified.
- Competitor offering and differentiation has been analyzed.
- Candidate thoughts and feelings have been synthesized.
Activities
Outputs
Identify extreme users.
- Extreme users identified
Conduct an immersive empathy session or go through the process as if you were a target candidate.
Identify talent competitors.
Analyze competitive landscape.
- Known and unknown talent competitor’s CX2 analyzed
Synthesize research findings and create empathy map.
- Empathy map created
Journey map the CX2.
- Journey map created
Module 3: Redesign the Candidate Experience
The Purpose
- Create a communications and action plan and set metrics to measure success.
- Set expectations with hiring managers and talent acquisition specialists through a service level agreement.
Key Benefits Achieved
- Action plan created.
- Metrics set to track progress and assess improvement.
- Service level agreement completed and expectations collaboratively set.
Activities
Outputs
Assess each stage of the lifecycle.
- CX2 lifecycle stages prioritized
Set success metrics for priority lifecycle stages.
- Metrics to measure progress set
Select actions from the Candidate Experience Best Practices Action Guide.
- CX2 best practices selected
Brainstorm other potential (organization-specific) solutions.
- Candidate Experience Assessment Tool
Set action timeline and assign accountabilities.
- Candidate Experience Action and Communication Plan
Customize service level agreement guidelines.
- Service level agreement guidelines.